The workshop during which the designers have presented their ideas. Together we reflected on the marketing potential of each object, we assessed the degree of complexity and the availability of materials and craftsmen who potentially will be able to do these things. Each project underwent a thorough analysis.

A set of guidelines for designers was the product brief, which defines the scope of the product, goals, challenges, describes the situational background for the product and specifies the target group. At the meeting the timetable for the project and the subsequent way of promotion were set down.